USA Today reported last week that Burger King was making a series of changes to its menu in an effort to create a new image. It wanted to offer more healthy options.
“It doesn’t sound like Burger King,” the article said. “There’s a quiet whir of blenders crafting made-to-order smoothies with real strawberry, banana and mango pieces. Nor does it taste like Burger King. Not when one of its three new salads is topped with tangy apple slices and dried cranberries, and covered in an apple cider vinaigrette. You can even get made-to-order frappes.”
The fast-food chain’s home page shows pictures of the new items, but none of the juicy patty of meat for which it is named. Why Burger King wants to reinvent its image is beyond me. Continue reading