Zima, back from the dead and now available in China

Remember Zima, that lemon-lime alcoholic beverage from the clear drink craze of the early ’90s? Coors Brewing Company stopped producing it in the U.S. in 2008, but it’s found new life in Asia.

The 7-Eleven near my apartment in Beijing began stocking it recently, and just for the sake of nostalgia I bought a bottle. Zima was a staple at house parties when I was a teenager, a drink forĀ girls who didn’t like beer or liquor. Jolly Ranchers, a type of hard candy, were often added to “improve the taste.” Continue reading